THINK BIG
IRISHRISING23
THINK BIG
IRISHRISING23
We start with the helmet…
In the style of a high-end luxury auto commercial where the student-athlete is the star.
Specular highlights and moving imagery over the chrome gold of the helmets and the soft light over cut defined muscle tone.
To reveal the identity; the emotion and determination in the eyes of the recruit.
Personalized to the player.
Not a faceless “everyman” model.
The spotlight is on the recruit—leprechaun, teammate.
Lifestyle
Street
Nostalgia and tradition meets fresh young blood
Call upon the ghosts of the greats and shake down a brand new thunder to wright YOUR story in the history books of the most epic program in the history of the game.
Not for the feint of heart… Notre Dame football.
This is where grit makes gold.
Helmet in ice
Led movement to pave the way for led mapping.
Star Wars intro on Disney plus
Connecting idea
NOTRE DAME IS THE GREATEST STAGE IN SPORTS
The lights are brighter here. The cameras don’t miss a thing.
It takes a special kind of athlete to handle the pressure on a stage this big.
Here you become legend.
Using an emerging technology called mappable rgb led lighting this theme is taking a cue from high schooler’s affinity for custom tricked out gaming rooms with led effects (twitch streamers, you tubers, etc), and custom intelligent rgb led lighting in their cars and massive larger than life multi-million dollar light shows at EDM concerts